Red Bull Unforeseen
An exclusive, immersive secret party
- Client
- Red Bull
- Format
- Live party and board meetings, in VR
- Role
- Environment design and build
- Platform
- Minecraft, VR
Unforeseen was an exclusive, invite-only Red Bull party. Instead of booking a venue, we built one. I partnered with Team Red Bull to stage their live parties and board meetings inside Minecraft, experienced in VR.
The work
A room only reads as a room in VR if it is built like one: sightlines, scale and light doing the work that a floor plan does in the real world. I designed and built the environments the events were staged inside, so guests arrived somewhere rather than logging into something.
What I did
- Partnered with Team Red Bull on the concept and the build direction
- Designed and built the digital environments the events ran inside
- Turned live parties and board meetings into immersive VR experiences